{"id":928,"date":"2020-09-01T10:49:28","date_gmt":"2020-09-01T08:49:28","guid":{"rendered":"https:\/\/newnordicinvestor.com\/vdn-har-ordet\/"},"modified":"2026-04-29T08:09:49","modified_gmt":"2026-04-29T06:09:49","slug":"vdn-har-ordet","status":"publish","type":"page","link":"https:\/\/newnordicinvestor.com\/sv\/vdn-har-ordet\/","title":{"rendered":"VD har ordet"},"content":{"rendered":"
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\n\n\t

VD uttalande \u2013 Karl Kristian Bergman Jensen<\/span><\/p>\n

2026-04-29<\/p>\n

V\u00e5r utveckling under \u00e5rets f\u00f6rsta kvartal var svagare \u00e4n f\u00f6rv\u00e4ntat. Oms\u00e4ttningen minskade i januari och fortsatte att sjunka under februari och mars, om \u00e4n i en avtagande takt, med tecken p\u00e5 f\u00f6rb\u00e4ttring mot slutet av kvartalet.<\/p>\n

Den svagare starten p\u00e5 \u00e5ret drevs fr\u00e4mst av l\u00e4gre \u00e4n f\u00f6rs\u00e4ljningsvolymer till nyckelkunder i England och Kanada. Jag bed\u00f6mer detta som tillf\u00e4lligt snarare \u00e4n som ett tecken p\u00e5 en strukturell trend. Totalt minskade oms\u00e4ttningen med 8 procent under kvartalet. I lokala valutor var nedg\u00e5ngen mer begr\u00e4nsad
\noch uppgick till 1 procent.<\/p>\n

Bruttomarginalen minskade till strax \u00f6ver 62 procent under kvartalet. Marginalutvecklingen f\u00f6rklaras fr\u00e4mst av en h\u00f6gre andel f\u00f6rs\u00e4ljning via distribut\u00f6rer j\u00e4mf\u00f6rt med f\u00f6rs\u00e4ljning via v\u00e5ra egna s\u00e4ljbolag. D\u00e4rtill p\u00e5verkades marginalen av f\u00f6r\u00e4ndringar i produktmixen under perioden. Bruttomarginalen f\u00f6rv\u00e4ntas f\u00f6rb\u00e4ttras under det andra kvartalet.<\/p>\n

Vi lyckades minska r\u00f6relsekostnaderna med 5 procent under kvartalet. Trots detta redovisade vi ett resultat efter skatt p\u00e5 -2,9 MSEK.<\/p>\n

I Norden \u00f6kade f\u00f6rs\u00e4ljningen under kvartalet, med Danmark som den starkaste marknaden. Norge uppvisade en nedg\u00e5ng, fr\u00e4mst till f\u00f6ljd av p\u00e5g\u00e5ende strukturella f\u00f6r\u00e4ndringar inom h\u00e4lsofackhandeln. Den norska marknaden f\u00f6rv\u00e4ntas f\u00f6rbli utmanande p\u00e5 kort sikt, medan utsikterna f\u00f6r \u00f6vriga nordiska marknader \u00e4r positiva, st\u00f6dda av flera nya produktlanseringar.<\/p>\n

P\u00e5 den europeiska marknaden i stort hade England en svag start p\u00e5 \u00e5ret. F\u00f6rs\u00e4ljningen ut fr\u00e5n butik \u00e4r dock tillfredsst\u00e4llande, och jag f\u00f6rv\u00e4ntar mig att utvecklingen f\u00f6rb\u00e4ttras under \u00e5rets g\u00e5ng. Bolagets Magic Magnesium Glycinate \u00e4r idag den ledande produkten i sin kategori i England, och Magic Magnesiumsortimentet planeras att lanseras i Boots-butiker i april.<\/p>\n

I \u00f6vriga Europa noterades mindre nedg\u00e5ngar i Tyskland, Polen och Italien, medan Benelux utvecklades positivt. Den svagare utvecklingen p\u00e5 vissa marknader kan delvis f\u00f6rklaras av \u00f6kad ekonomisk os\u00e4kerhet kopplad till Iran-konflikten, vilket jag bed\u00f6mer har lett till ett mer f\u00f6rsiktigt ink\u00f6psbeteende hos kunder, \u00e5terf\u00f6rs\u00e4ljare och grossister. En stark pipeline av produktlanseringar p\u00e5 de europeiska marknaderna under 2026 f\u00f6rv\u00e4ntas bidra till f\u00f6rnyad tillv\u00e4xt trots ett mer f\u00f6rsiktigt konsumentklimat.<\/p>\n

F\u00f6rs\u00e4ljningen i Nordamerika minskade under kvartalet, vilket fr\u00e4mst f\u00f6rklaras av en h\u00f6g j\u00e4mf\u00f6relsebas fr\u00e5n f\u00f6reg\u00e5ende \u00e5r, drivet av stark f\u00f6rs\u00e4ljning i samband med produktlanseringar. Jag \u00e4r fortsatt positiv till den kortsiktiga potentialen i b\u00e5de Kanada och USA, st\u00f6dd av en stark pipeline av kommande lanseringar samt fortsatta investeringar i marknadsf\u00f6ring.<\/p>\n

F\u00f6rs\u00e4ljningen i \u00f6vriga v\u00e4rlden \u00f6kade under kvartalet, med s\u00e4rskilt stark utveckling i Vietnam. I Kina har New Nordic, tillsammans med sin distribut\u00f6r, ytterligare fokuserat p\u00e5 produktportf\u00f6ljen som aktivt marknadsf\u00f6rs. Utvecklingen p\u00e5 koncernens investeringsmarknader var tillfredsst\u00e4llande under det f\u00f6rsta kvartalet. Spanien och Schweiz uppvisade god tillv\u00e4xt, medan Australien hade en tillf\u00e4llig nedg\u00e5ng kopplad till konsolidering bland grossister. Utbyggnaden av distributionen i regionen forts\u00e4tter att utvecklas positivt. Expansionen av koncernens distribut\u00f6rsn\u00e4tverk \u00e4r fortsatt en strategisk prioritet och fortskrider enligt plan i b\u00e5de Sydkorea och Mexiko.<\/p>\n

Sammantaget \u00f6verraskades vi av den svaga starten p\u00e5 \u00e5ret, men vi st\u00e5r v\u00e4l rustade f\u00f6r att skapa tillv\u00e4xt i b\u00e5de f\u00f6rs\u00e4ljning och l\u00f6nsamhet.<\/p>\n

Vi \u00e4r fortsatt fullt engagerade i v\u00e5r strategiska m\u00e5ls\u00e4ttning att konsolidera och st\u00e4rka v\u00e5r n\u00e4rvaro p\u00e5 samtliga befintliga marknader. Med en v\u00e4letablerad f\u00f6rs\u00e4ljnings- och marknadsplattform i Europa, Nordamerika, Kina, Vietnam, Hongkong och Australien, samt webbshoppar i 23 l\u00e4nder, st\u00e5r New Nordic v\u00e4l positionerat f\u00f6r fortsatt tillv\u00e4xt.<\/p>\n

Fram\u00f6ver kommer vi att ha ett tydligt fokus p\u00e5 att driva organisk tillv\u00e4xt, f\u00f6rb\u00e4ttra den operativa effektiviteten och \u00f6ka resultatet per aktie.<\/p>\n

Jag \u00e4r \u00f6vertygad om att de initiativ som planeras f\u00f6r 2026 ytterligare kommer att st\u00e4rka aktie\u00e4garv\u00e4rdet och positionera New Nordic f\u00f6r l\u00e5ngsiktig, h\u00e5llbar tillv\u00e4xt.<\/p>\n

Karl Kristian Bergman Jensen,VD
\nNew Nordic Healthbrands AB
\nS\u00f6dra F\u00f6rstadsgatan 3 C
\nSE-211 43 Malm\u00f6
\nSweden<\/p>\n\t\n<\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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