{"id":928,"date":"2020-09-01T10:49:28","date_gmt":"2020-09-01T08:49:28","guid":{"rendered":"https:\/\/newnordicinvestor.com\/vdn-har-ordet\/"},"modified":"2026-10-30T07:53:07","modified_gmt":"2026-10-30T06:53:07","slug":"vdn-har-ordet","status":"publish","type":"page","link":"https:\/\/newnordicinvestor.com\/sv\/vdn-har-ordet\/","title":{"rendered":"VD har ordet"},"content":{"rendered":"
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\n\n\t

VD uttalande \u2013 Karl Kristian Bergman Jensen<\/span><\/p>\n

2026-10-30<\/p>\n

Tillv\u00e4xt och \u00e5tg\u00e4rder f\u00f6r f\u00f6rb\u00e4ttrad l\u00f6nsamhet fram\u00f6ver New Nordic forts\u00e4tter att v\u00e4xa, med st\u00f6d av nya produktlanseringar och en positiv utveckling p\u00e5 flera marknader. Oms\u00e4ttningen \u00f6kade med knappt 4 procent under tredje kvartalet. F\u00f6r \u00e5rets f\u00f6rsta nio m\u00e5nader \u00f6kade oms\u00e4ttningen med drygt 3 procent i svenska kronor och 6 procent i lokala valutor. Vi ser m\u00f6jligheter att bygga vidare p\u00e5 denna utveckling genom att st\u00e4rka v\u00e5rt produkterbjudande, utveckla v\u00e5ra digitala f\u00f6rs\u00e4ljningskanaler och f\u00f6rb\u00e4ttra effektiviteten i verksamheten. Kvartalets tillv\u00e4xt och resultat var dock l\u00e4gre \u00e4n f\u00f6rv\u00e4ntat. Marknadsf\u00f6rh\u00e5llandena \u00e4r fortsatt utmanande, s\u00e4rskilt i Europa, d\u00e4r konsumenter och \u00e5terf\u00f6rs\u00e4ljare i allt h\u00f6gre grad fokuserar p\u00e5 kampanjer och erbjudanden.<\/p>\n

Bruttomarginalen uppgick till 63,6 procent, n\u00e5got l\u00e4gre \u00e4n motsvarande period f\u00f6reg\u00e5ende \u00e5r, fr\u00e4mst till f\u00f6ljd av en h\u00f6gre andel distribut\u00f6rsf\u00f6rs\u00e4ljning. R\u00f6relseresultatet var svagt positivt, medan periodens resultat belastades av h\u00f6gre skattekostnader till f\u00f6ljd av en justering av v\u00e5r internpriss\u00e4ttningsmodell.<\/p>\n

F\u00f6r att f\u00f6rb\u00e4ttra l\u00f6nsamheten ser vi \u00f6ver verksamheten p\u00e5 samtliga marknader och genomf\u00f6r \u00e5tg\u00e4rder anpassade till f\u00f6ruts\u00e4ttningarna i respektive land. Vi f\u00f6rv\u00e4ntar oss att dessa initiativ kommer att bidra till f\u00f6rb\u00e4ttrad l\u00f6nsamhet under 2027.<\/p>\n

Vi st\u00e4rker ocks\u00e5 v\u00e5r internationella kompetens och kapacitet inom digital marknadsf\u00f6ring och f\u00f6rs\u00e4ljning. Plattformar som TikTok Shop, tillsammans med v\u00e5ra egna webbutiker, skapar m\u00f6jligheter att n\u00e5 fler konsumenter och bygga n\u00e4rmare kundrelationer. Vi f\u00f6rv\u00e4ntar oss att denna f\u00f6rst\u00e4rkning \u00e4r p\u00e5 plats under f\u00f6rsta halv\u00e5ret 2027.<\/p>\n

Norden
\nOms\u00e4ttningen i Norden \u00f6kade med knappt 7 procent under kvartalet, med tillv\u00e4xt i Danmark, Sverige och Norge. Nya produktlanseringar och \u00f6kade marknadsf\u00f6ringsinsatser bidrog till utvecklingen. Vi forts\u00e4tter att st\u00e4rka samarbetet med v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare samtidigt som vi utvecklar f\u00f6rs\u00e4ljningen och kontakten direkt med konsumenterna.<\/p>\n

Europa
\nI \u00f6vriga Europa minskade f\u00f6rs\u00e4ljningen med 5 procent under kvartalet och med 7 procent under \u00e5rets f\u00f6rsta nio m\u00e5nader. Vi anpassar verksamheten till de utmanande marknadsf\u00f6rh\u00e5llandena och genomf\u00f6r riktade \u00e5tg\u00e4rder f\u00f6r att st\u00e4rka f\u00f6rs\u00e4ljningen och f\u00f6rb\u00e4ttra l\u00f6nsamheten. Nya produktlanseringar utvecklas v\u00e4l och f\u00f6rv\u00e4ntas bidra till framtida tillv\u00e4xt. I England, v\u00e5r st\u00f6rsta marknad, l\u00e5g f\u00f6rs\u00e4ljningen fr\u00e5n butik till konsument i niv\u00e5 med f\u00f6reg\u00e5ende \u00e5r, trots en nedg\u00e5ng i v\u00e5r f\u00f6rs\u00e4ljning till \u00e5terf\u00f6rs\u00e4ljare. Vi f\u00f6rv\u00e4ntar oss att de initiativ som nu genomf\u00f6rs kommer att ge resultat under de kommande sex m\u00e5naderna.<\/p>\n

Nordamerika
\nF\u00f6rs\u00e4ljningen i Nordamerika var of\u00f6r\u00e4ndrad under tredje kvartalet och minskade med 1 procent under \u00e5rets f\u00f6rsta nio m\u00e5nader. I Kanada har f\u00f6r\u00e4ndringar i mediemixen f\u00f6rb\u00e4ttrat marknadsf\u00f6ringens effektivitet. I USA har vi f\u00f6r\u00e4ndrat v\u00e5ra samarbetsformer med n\u00e4thandlare och arbetar vidare med etableringen av v\u00e5rt kontor i Kalifornien. Dessa initiativ ska st\u00e4rka v\u00e5r onlinef\u00f6rs\u00e4ljning och marknadsf\u00f6ring via sociala medier och f\u00f6rv\u00e4ntas ge effekt under f\u00f6rsta halv\u00e5ret 2027.<\/p>\n

\u00d6vriga v\u00e4rlden
\nDen sammanlagda f\u00f6rs\u00e4ljningen i Vietnam och Kina \u00f6kade med 113 procent under tredje kvartalet och med 144 procent under \u00e5rets f\u00f6rsta nio m\u00e5nader. Den starka utvecklingen drevs fr\u00e4mst av nya produktlanseringar i Vietnam och ett f\u00f6r\u00e4ndrat produktfokus i Kina. Efter kvartalets slut genomf\u00f6rdes lanseringen i Sydkorea, med de f\u00f6rsta varuleveranserna i oktober.<\/p>\n

New Nordic Extracts
\nF\u00f6rs\u00e4ljningen av v\u00e5ra \u00f6rtextrakt under egna varum\u00e4rken forts\u00e4tter att utvecklas positivt och intresset \u00e4r stort. Under kvartalet ut\u00f6kade vi v\u00e5rt n\u00e4tverk genom nya distribut\u00f6rs- och agentavtal i Asien och inledde leveranser till tillverkare i Frankrike. Vi forts\u00e4tter att utveckla verksamheten och f\u00f6rv\u00e4ntar oss att New Nordic Extracts kommer att bidra positivt till resultatet under 2027.<\/p>\n

Strategiska prioriteringar och framtidsutsikter
\nV\u00e5r strategiska prioritering \u00e4r att st\u00e4rka v\u00e5r position p\u00e5 befintliga marknader och samtidigt etablera distributionspartnerskap i ytterligare strategiskt viktiga l\u00e4nder. V\u00e5r internationella f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsplattform, tillsammans med webbutiker i 23 l\u00e4nder, ger en stark grund f\u00f6r fortsatt tillv\u00e4xt. V\u00e5r ambition \u00e4r att g\u00f6ra New Nordic till v\u00e4rldens mest betrodda nordiska varum\u00e4rke inom \u00f6rtbaserade kosttillskott och sk\u00f6nhetsprodukter i premiumsegmentet. Det ska vi uppn\u00e5 genom att f\u00f6rena gedigen botanisk expertis, vetenskaplig innovation och f\u00f6rst\u00e5else f\u00f6r konsumenternas f\u00f6r\u00e4ndrade behov. Med f\u00f6rankring i nordiska v\u00e4rderingar oms\u00e4tter vi naturens potential i attraktiva produkter med tydlig s\u00e4rpr\u00e4gel och enast\u00e5ende konsumentupplevelser i detaljhandeln och i digitala kanaler v\u00e4rlden \u00f6ver. Omtanken om m\u00e4nniskor och natur \u00e4r v\u00e4gledande i v\u00e5rt arbete.<\/p>\n

Fram\u00f6ver prioriterar vi organisk tillv\u00e4xt, \u00f6kad effektivitet i verksamheten och f\u00f6rb\u00e4ttrad vinst per aktie. Jag \u00e4r \u00f6vertygad om att de initiativ vi genomf\u00f6r under fj\u00e4rde kvartalet 2026 och under 2027 kommer att st\u00e4rka l\u00f6nsamheten och bidra till l\u00e5ngsiktig, h\u00e5llbar tillv\u00e4xt och \u00f6kat aktie\u00e4garv\u00e4rde.<\/p>\n

Karl Kristian Bergman Jensen,VD
\nNew Nordic Healthbrands AB
\nS\u00f6dra F\u00f6rstadsgatan 3 C
\nSE-211 43 Malm\u00f6
\nSweden<\/p>\n\t\n<\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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