{"id":978,"date":"2020-09-01T10:52:40","date_gmt":"2020-09-01T08:52:40","guid":{"rendered":"https:\/\/newnordicinvestor.com\/plan-och-finansiell-strategi\/"},"modified":"2020-09-01T10:52:40","modified_gmt":"2020-09-01T08:52:40","slug":"plan-och-finansiell-strategi","status":"publish","type":"page","link":"https:\/\/newnordicinvestor.com\/sv\/plan-och-finansiell-strategi\/","title":{"rendered":"Plan och finansiell strategi"},"content":{"rendered":"<h1>V\u00c5R PLAN<\/h1>\n<p>Vi har en plan f\u00f6r hur vi ska kunna leverera starka resultat i framtiden. <\/p>\n<p>Planen omfattar:<br \/>\nTillv\u00e4xt internationellt<br \/>\nBygga marknadsledarskap<br \/>\n\u00d6kad l\u00f6nsamhet<\/p>\n<p>Planen forts\u00e4tter att definiera hur vi ska koppla v\u00e5rt varum\u00e4rke till konsumenterna och g\u00f6ra dem lojala. Planen baseras p\u00e5 f\u00f6ljande steg: <\/p>\n<p>\u2013 erbjuda de mest effektiva produkterna och den b\u00e4sta produktupplevelsen till r\u00e4tt pris<br \/>\n \u2013 forts\u00e4tta att fokusera p\u00e5 marknadsf\u00f6ring<br \/>\n \u2013 engagera ytterligare med nationella och internationella \u00e5terf\u00f6rs\u00e4ljare b\u00e5de online och offline<\/p>\n<p> <strong>Finansiell strategi<\/strong><br \/>\nV\u00e5r finansiella strategi \u00e4r enkel. <\/p>\n<p>H\u00e5lla en h\u00f6g bruttomarginal<br \/>\nNew Nordic kommer att str\u00e4va efter att f\u00f6rsvara v\u00e5r h\u00f6ga bruttomarginal genom produktinnovationer, f\u00f6rb\u00e4ttrad anskaffning och \u00f6kad skalekonomi, vilket kommer att minska kostnaderna f\u00f6r varor. Samtidigt kommer vi att se till att priserna h\u00f6js utan att prisf\u00f6rdelarna rubbas. <\/p>\n<p><strong>Omkostnaderna minskar<\/strong><br \/>\nStordriftsf\u00f6rdelar och fokus p\u00e5 f\u00f6renklade f\u00f6rfaranden kommer att minska v\u00e5ra omkostnader. De allm\u00e4nna omkostnaderna kommer att h\u00e5llas stabila med en v\u00e4xande f\u00f6rs\u00e4ljning som kommer att minska de procentuella omkostnaderna. Dessutom uppmuntras de anst\u00e4llda att spara kostnader d\u00e4r s\u00e5 \u00e4r m\u00f6jligt. <\/p>\n<p><strong>Marknadsf\u00f6ringsinvesteringar<\/strong><br \/>\nVi kommer att forts\u00e4tta att investera den nuvarande procentandelen av f\u00f6rs\u00e4ljningen i reklam och annan marknadsf\u00f6ring. Det b\u00e4sta s\u00e4ttet f\u00f6r b\u00e5de f\u00f6retaget och dess \u00e5terf\u00f6rs\u00e4ljare \u00e4r att i st\u00f6rsta m\u00f6jliga utstr\u00e4ckning f\u00f6rdela utgifterna f\u00f6r att rikta in sig p\u00e5 konsumentreklam och endast en mindre del f\u00f6r reklam i handeln. Detta \u00f6kar medvetenheten om varum\u00e4rket, \u00f6kar kategorinyheterna och \u00f6kar trafiken i butiken.<br \/>\nR\u00f6relsevinst<\/p>\n<p>Hanteringen av dessa medel kommer att resultera i \u00f6kad r\u00f6relsevinst och generera medel f\u00f6r att investera i ytterligare aff\u00e4rstillv\u00e4xt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00c5R PLAN Vi har en plan f\u00f6r hur vi ska kunna leverera starka resultat&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-978","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan och finansiell strategi - NewNordicInvestor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newnordicinvestor.com\/sv\/plan-och-finansiell-strategi\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan och finansiell strategi - 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