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The CEO is appointed by the board of directors and is responsible for the daily management of the company as directed by the board.

This means that the CEO must focus in particular on recruitment of senior executives, innovation, procurement, pricing strategy, sales and profitability, marketing, sustainability, expansion, development of the international sales company and distribution network, e-commerce and IT strategy. The CEO is also responsible for investor relation matters.

The CEO reports to the board on New Nordic’s development and produces decision bases for investments, expansion, etc. The role of CEO includes contact with the financial market, the media, and the authorities.

About the CEO
Karl Kristian Bergman Jensen, born in Frederiksberg, Denmark, 1962, is the founder of the company in 1990 and has been the chief executive officer of New Nordic Healthbrands AB since 3 February 2006.

Karl Kristian, is married with Lena Bergman, and the father of 6 children. In 1986 he graduated as ”Handels Diplom” (Business Administration Diploma) from Copenhagen Business School in Denmark.
Karl Kristian has extensive international experience in the health and beauty industry, in which he worked for 35 years. He has worked out of Denmark, London, Sweden and Switzerland managing businesses and distributors in more than 40 countries in Europe; North America and Australasia. In 2000 he co-founded Dansk Detail ApS, Denmark a small business of health stores. In 2006 he founded Ripamonti Finanz AG in Switzerland, an asset management company.