The CEO is appointed by the board of directors and is responsible for the daily management of the company as directed by the board.
This means that the CEO must focus in particular on recruitment of senior executives, innovation, procurement, pricing strategy, sales and profitability, marketing, sustainability, expansion, development of the international sales company and distribution network, e-commerce and IT strategy. The CEO is also responsible for investor relation matters.
The CEO reports to the board on New Nordic’s development and produces decision bases for investments, expansion, etc. The role of CEO includes contact with the financial market, the media, and the authorities.
About the CEO
Karl Kristian Bergman Jensen, born in Frederiksberg, Denmark, 1962, is the founder of the company in 1990 and has been the chief executive officer of New Nordic Healthbrands AB since 3 February 2006.